Depending on how you use the Site, we may ask you to share personally identifiable information ("Personal Information") with us. Whether you choose to share your Personal Information is completely up to you, but keep in mind that you may not be able to access some areas of the Site or effectively use the services we offer on the Site without sharing Personal Information. Personal Information includes any information that identifies or can be used to identify, contact or locate you. Examples include your name, address, email address, phone number, age, household information, educational background and credit card information. Below are some examples of when we collect Personal Information.
Account Information. When you register for the Site, we will ask for certain information about you, such as your name, address, email, birth date and phone number. If you are registering as a Parent, we will also ask for the number of children you have and their ages; if you are registering as a Sitter, we will also ask for your total years of babysitting and/or nanny experience, transportation information and booking availability.
We may also, either during or after the registration process, use the Personal Information you have provided to us or request further Personal Information from you to verify your account or registration information or compliance with Mimi's Terms of Service. For example, you may be asked to answer a knowledge-based question for purposes of verifying your identity.
We may use your email address and/or your phone number (if you choose to provide it) to send you account confirmations, notifications and appointment status reminders, to request reviews, to contact you on behalf of other Users sending you messages, and to otherwise provide services to you in connection with the Site. We may also send you promotional emails, such as monthly newsletters, new service offerings, special discounts and third-party offers. If you would rather not receive promotional emails, please see the section below titled "Your Choices."
We also use your Personal Information for administrative purposes, such as addressing account and billing issues, troubleshooting Site issues, investigating abuse on the Site, responding to User inquiries and enforcing and applying our Terms of Service. We may also send you text message communications in connection with the Services if you opt in to receive text messages by providing your mobile phone number as part of your registration process or in your account settings.
Other Users may also be able to find your Profile on the Site fi you grant them access or permission.
User Profile. After you register for the Site, you will have the opportunity to create a Profile about yourself. Your Profile may include different information depending on whether you are a Parent or a Sitter. How much information you disclose on your Profile is entirely up to you, though at a minimum, your Profile will include information you provided to us in the account registration process.
Inviting Users to Join Your Network. You are in control of who is able to access your Profile Information. All information other than basic identification information (first name, last initial, and neighborhood) will not be visible to other users unless they have been granted access. Access is granted when you invite a user to join your network or accept a user’s invitation to join their network. You may remove a user from your network at any time by clicking the “Remove User From My Network” button on the user’s profile.
Messaging. The Site allows you to exchange messages with other Users within your network using the messaging feature. We may store these messages in order to deliver them and allow you to manage them.
Payment Information. To process payments, we will require your credit card information and billing information. Credit card transactions are processed through a third party payment processor using industry standard Secure Socket Layer, which only uses your information for that purpose. By processing your payment with Mimi, you grant Mimi permission to transfer your encrypted payment card to our third-party payment processor. Mimi does not store your payment card information on our site.
Job Postings. Information in your job postings, excluding your name (unless you include it in your job description) and profile photo, but including such other information as your neighborhood, city and state, job description (including number and age of children, hours needed, qualifications desired, rate offered) and job posting date will be available to users in your network. Note that if you include Personal Information about yourself in your job description (e.g., your name or contact information), it may appear in the shared job postings and may be accessible to other users. To view your complete job posting, a user would first need to be granted access to your network.
Feedback. If you contact us to give us feedback, register a complaint or ask questions about the Site or Services, we may store your communications, including any Personal Information you include in them, so we can effectively respond to you.
Non-personal information is information that does not identify the specific User. This type of information may include things like the URL of the website you visited before and after visiting our Site, the type of browser you are using, and the IP address of the computer you use to visit the Site.
Cookies. We collect some anonymous information about how you use the Site by setting and accessing cookies on your computer. A cookie is a small text file that is stored on your computer. These cookies track information such as how often you visit the Site, what pages you view, and where you go after you leave the Site. The cookies track your computer, not you. They are not connected to any personal information about you. If you choose to disable a cookie, you may not be able to use certain features of the Site.
Activity and Log Data. We automatically store information related to your use of the Site in our log files, such as the pages you view on the Site, your browser type, IP address, operating system, referring URL and the date and time of your visit. We use this type of information to administer the Site and to analyze trends. This information is not tied to personally identifiable information.
Web Beacons and Other Tracking Devices. We and/or advertising affiliates may use other industry standard technologies like web beacons or tracking pixels to count the number of users that visit a page on the Site that includes these web beacons. Web beacons are used to report on site traffic and are used to analyze the effectiveness of advertising campaigns and how Users interact with the Site. The web beacons do not identify individual users and analysis of data obtained is performed on an aggregate basis. We may also rely upon third parties to assist with the use and implementation of web beacons. We may also use third-party advertising companies to serve or track ads on the Site. These companies may use non-personally identifiable information about your visits to the Site and other web sites in order to measure advertising effectiveness and to provide advertisements about goods or services that may be of interest to you.
Do Not Track Signals. Some web browsers have a "Do Not Track" feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers. Mimi does not engage in online tracking of its users (i.e., the collection of personal information about a user's online activities over time and across third party websites or online services), and therefore, the Site is not currently set up to respond to "Do Not Track" signals. Mimi also does not authorize third parties to collect personally identifiable information about an individual consumer's online activities over time and across different websites when a consumer uses the Site or Services.
Disclosure By Law; Protection of Us and Others. We may disclose information you provide if required to do so by law, at the request of an authorized third party, or if we, in our sole discretion, believe that disclosure is reasonable to (1) comply with the law, requests or orders from law enforcement, or any legal process (whether or not such disclosure is required by applicable law), (2) protect or defend Mimi's, or a third party's rights or property, or (3) protect someone's health or safety, such as when harm or violence against any person (including you) is threatened.
Aggregate Data. We may share aggregate data about Users with third parties, including advertisers and marketing partners. This information does not identify individual Users.
Service Providers. We may share your Personal Information with companies that perform services for us, such as analyzing customer data, providing marketing assistance, and processing credit card payments. Such providers regularly have access to Personal Information as needed to perform their functions, but as part of our engagement of their services we require that they agree not to use or disclose your Personal Information for other purposes.
Third Party Advertisers. Third parties may provide some of the advertisements on the Site. We do not share any Personal Information with them, but they may have access to information they obtain through cookies, beacons or other tracking devices discussed in Section 2 above or that you share with them yourself. Please note that we do not rent, share, sell or trade Personal Information with third parties for their direct marketing purposes.
If you need to change your Personal Information, you may update or correct this information by logging into your account and accessing either the "Profile" section within your account or the "Settings" section under "My Account." We encourage you to update your Personal Information promptly if it changes.
Mimi provides you with the ability to opt-out of receiving promotional emails (for example, newsletters, new service offerings, special discounts and third-party offers) from us. If you wish to discontinue receiving promotion emails, you can opt-out by using the link on the bottom of every promotional email you receive from Mimi.
Please note that you cannot opt-out of receiving administrative and transaction-related emails from us. These are emails that relate to your account or your activity on the Site.
We take security of your Personal Information seriously and take precautions to protect your Personal Information. We encrypt certain sensitive information (such as credit card information being transferred to our third-party payment processor) using Secure Socket Layer (SSL) technology, and implement other commercially reasonable procedures to protect your Personal Information. Although we take all reasonable steps to protect against data breaches, no method of data transmission over the Internet or data storage is 100% secure, therefore we cannot guarantee the absolute security of any information transmitted to or from the Site.
The Site is not intended for individuals under the age of 13. We do not knowingly collect Personal Information from individuals under 13, and no part of the Site is designed to attract anyone under the age of 13. If you become aware that your child has provided us with Personal Information without your consent, please contact us. If we become aware that an individual under 13 has opened an account and provided us with Personal Information, we reserve the right to take steps to remove such information and terminate that person's account.